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Score dimension

Facial Structure

Structure is the frame. GlowUp reads cheekbone prominence and overall proportion so you know which traits already carry your look and which are soft targets for styling, fitness, or skincare.

Shown in the app as Facial Structure (Cheekbones)

The dimension you mostly do not control

Facial structure is the closest thing GlowUp scores to a fixed trait. Bone is bone. The app labels this one "Cheekbones" in places because cheekbone prominence is the single strongest driver of the number, alongside how the thirds of your face relate to each other. If structure is your highest sub-score, that is genuinely useful information: it means the frame is already working and the visible upside is in the layers on top of it.

Why it still moves between scans

A fixed trait producing a moving number sounds like a bug, and mostly it is photography. Structure reads through light. A flat frontal flash fills the hollows under the cheekbone and the midface goes soft; directional light from slightly above and to the side does the opposite. Camera distance matters too — phones held close exaggerate the centre of the face and flatten the periphery. Standardising your scan conditions removes most of the variance you will see here.

What structure should change about your plan

A strong structure score paired with a weak skin score is a clear instruction: your face is not the problem, your routine is. A weaker structure score is not a dead end either, because the things that visibly frame structure are all adjustable — haircut and hairline exposure, brow shape and thickness, facial hair, glasses, and body composition, which changes how much soft tissue sits over the bone. This is the dimension where a good barber outperforms a good serum.

Portrait with directional light catching the cheekbones and midface

What actually moves it

Levers that show up in rescans, with honest timeframes.

  • Haircut and face framing

    Changes how the frame reads immediately

    One appointment

  • Brow shape and grooming

    Reshapes the upper third

    Days

  • Body composition

    Less soft tissue over the bone, more prominence

    2–4 months

  • Standardised scan lighting

    Removes false variance between scans

    Immediate

Honest limits

What this score will not tell you

  • It scores how structure reads in a photograph, not your skeleton.
  • Hair covering the forehead or cheeks changes the read — keep it off the face for baselines.
  • It is not a surgical assessment and should never be treated as one.

How to improve it

  1. 01

    Use consistent lighting when rescanning so structure scores stay comparable.

  2. 02

    Hairline and face framing change how structure reads in photos — keep hair off the face for baseline scans.

  3. 03

    Pair structure feedback with haircut and brow decisions, not only skincare.

Facial Structure questions

Can I actually improve my facial structure score?

Partly. Bone does not change, but how it reads does — lower body fat, hair off the face, brows groomed, and consistent scan lighting all move the number without touching the underlying structure.

Why is my structure score higher than my overall?

Because the overall is a rollup. A high structure score with a lower total means something else — usually skin or contour — is holding the rest down, which is the more improvable position of the two.

Scan for your Facial Structure score

Free to start. Scan once, read the six-score breakdown, track what improves.

Free download on iOS and Android.

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